A well-designed layout, whether for print, web, or any other platform, is more than just an arrangement of text and visuals; it’s a storytelling tool. Great imagery can elevate a layout by drawing the viewer in and providing emotional context that words alone can’t convey. When thoughtfully integrated, images don’t just support the story—they become part of it, guiding the reader’s eye, reinforcing the message, and creating a memorable experience. As an Art Director, I focus on harmonizing visuals with layout to ensure every piece communicates clearly, feels cohesive, and leaves a lasting impact.